I wonder how many ways I can find to embarrass myself. For years I have bought Kumho tires and pronounced it as "come ho." No one has ever corrected me until Monday when I got two new tires. The guy very quickly corrected my pronunciation. If I were the blushing type, I would have been crimson. My face was hot. I could barely think or talk as I considered how long I have been pronouncing this wrong. This tire is pronounced " koo' mo," long 'O" at the end.
Of course, there are usually several men--employees and customers--standing around when I say this while buying tires.
Did you know how to pronounce Kumho? Do you ever manage to embarrass yourself so thoroughly that it smarts later?